Code of Ethics
ATSA and our members are committed to supporting the highest standards and ethics in the vacation ownership industry. To demonstrate this commitment, the Association has adopted the following Code of Ethics, which all ATSA Members pledge to uphold.
All member activities must comply with applicable local laws and regulations.
Information and Documentation
All information, descriptions and disclosures, whether oral, written or graphic, must be compliant, complete, accurate, clear, easily understandable and consistent.
Avoidance of False and Deceptive Statements.
Statements made in conjunction with development activities, including all sales and solicitations, must not omit material information and must not convey false, untrue, deceptive or misleading information through statements, testimonials, photographs, graphics or other means.
Resale and Rental Value
Any representations made regarding the potential resale value or rental revenue must be presented accurately and clearly and must be based upon adequate data. Rental or resale companies and their agents shall clearly disclose any contractual relationship they might have with the resort and shall disclose if they have any economic interest in, or own any development inventory at the resort.
If exchange programs are offered, prospective purchasers will be provided with all relevant information, consistent with the practices of the exchange programs. The purchaser is to be informed as to: how the exchange system works; how to effect an exchange; what benefits, privileges and limitation may apply to any specific unit; the duration of the exchange affiliation; affiliation membership fees; whether exchange membership is voluntary or mandatory; any and all other pertinent information.
ATSA Members will conduct all business affairs with propriety, avoiding conflicts of interest and acting with integrity.
All activities are to be conducted with proper attention to the consumer’s interest and with due regard for the reputation of the vacation ownership industry.
The consumer’s privacy will always be protected by enacting responsible privacy policies that withhold personal information from being shared with third parties for commercial purposes, unwanted solicitation or fraudulent activity.